Brand Equity Essay -- Business, Marketing

INTRODUCTION â€Å"A brand is a distinguishing name and/or symbol intended to identify the goods or services of either on seller or group of sellers, and to differentiate those goods or services from those of competitors† (Aaker 1991).A brand is the most valuable asset for an organization in the current competing world. Every organization is formulating strategies to make its brand popular and significant not only in markets but also in minds of the customers. Brand is the relation of customer with the brand. It is promise which a company makes to the customer about the goods and service they offer (Gregg 2002) Branding involves decisions that establish an identity for a product with the goal of distinguishing it from competitors offerings which means that brand becomes an important tool for marketer as consumer use it as guideline to identify certain products and their usefulness for the customer. The value of the brand can be determined by the concept of brand equity which has emerged as the one of the key factors in understanding the brand value (Krishnan 1996). Brand Equity Over years brand equity has been the topic of interest to the marketing companies. Brand equity can help evaluate brand and provide certainty around market share expectation (Peter).The most widely accepted definition of brand equity is the value accomplished by a particular brand(Krishnan and Hartline 2001). To gain competitive advantage in marketing perspective the central theme relies on building and sustaining brand equity. Brand equity as defined by (Wood 2000) is the relation of brand with its customers. Brand equity according to (Srivastav and Shocker 1991) constitutes of brand strength and brand value. According to (Motameni, Shah... ...dom), (2) behavioral response (i.e., purchase), (3) expressed over time, (4) by some decision-making unit, (5) with respect to one or more alternative brands out of a set of such brands, and (6) is a function of psychological (decision- making, evaluative) processes. This evidence is empirically supported by an experiment designed by (Jacob 1973). According to (Delgado and Aleman 2005) brand loyaltywhich is trust in brand ultimately results in the brand equity the study was conducted in the south eastern part of Spain and resulting from 271 surveys and the results indicated that brand trust evolves from the brand reliability (the feeling that brand would meet my expectations) and brand intentions (the feeling that brand is worth enough to solve all my problems) these two things leads to brand trust which leads to repurchase of the brand resulting in brand loyalty. Brand Equity Essay -- Business, Marketing INTRODUCTION â€Å"A brand is a distinguishing name and/or symbol intended to identify the goods or services of either on seller or group of sellers, and to differentiate those goods or services from those of competitors† (Aaker 1991).A brand is the most valuable asset for an organization in the current competing world. Every organization is formulating strategies to make its brand popular and significant not only in markets but also in minds of the customers. Brand is the relation of customer with the brand. It is promise which a company makes to the customer about the goods and service they offer (Gregg 2002) Branding involves decisions that establish an identity for a product with the goal of distinguishing it from competitors offerings which means that brand becomes an important tool for marketer as consumer use it as guideline to identify certain products and their usefulness for the customer. The value of the brand can be determined by the concept of brand equity which has emerged as the one of the key factors in understanding the brand value (Krishnan 1996). Brand Equity Over years brand equity has been the topic of interest to the marketing companies. Brand equity can help evaluate brand and provide certainty around market share expectation (Peter).The most widely accepted definition of brand equity is the value accomplished by a particular brand(Krishnan and Hartline 2001). To gain competitive advantage in marketing perspective the central theme relies on building and sustaining brand equity. Brand equity as defined by (Wood 2000) is the relation of brand with its customers. Brand equity according to (Srivastav and Shocker 1991) constitutes of brand strength and brand value. According to (Motameni, Shah... ...dom), (2) behavioral response (i.e., purchase), (3) expressed over time, (4) by some decision-making unit, (5) with respect to one or more alternative brands out of a set of such brands, and (6) is a function of psychological (decision- making, evaluative) processes. This evidence is empirically supported by an experiment designed by (Jacob 1973). According to (Delgado and Aleman 2005) brand loyaltywhich is trust in brand ultimately results in the brand equity the study was conducted in the south eastern part of Spain and resulting from 271 surveys and the results indicated that brand trust evolves from the brand reliability (the feeling that brand would meet my expectations) and brand intentions (the feeling that brand is worth enough to solve all my problems) these two things leads to brand trust which leads to repurchase of the brand resulting in brand loyalty.

Adolf Hitler :: Biography Biographies Hitler Essays

Adolf Hitler The interesting life of Adolf Hitler is not fully known to people. Adolf Hitler was born on April 20, 1889, the fourth child of Alois Schickelgruber and Klara Hitler in the Austrian town of Braunau. Two of his siblings died from diphtheria when they were children, and one died shortly after birth. Alois was a customs official, illegitimate by birth, which was described by his housemaid as a "very strict but comfortable" man. His mother showered Young Adolf with love and affection. When Adolf was three years old, the family moved to Passau, along the Inn River on the German side of the border. A brother, Edmond, was born two years later. The family moved once more in 1895 to the farm community of Hafeld, 30 miles southwest of Linz. Another sister, Paula, was born in 1896, the sixth of the union, supplemented by a half brother and half sister from one of his father's two previous marriages. Following another family move, Adolf lived for six months across from a large Benedictine monastery. The monastery's coat of arms' most salient feature was a swastika. As a youngster, Adolf's dream was to enter the priesthood. While there is anecdotal evidence that Adolf's father regularly beat him during his childhood, it was not unusual for discipline to be enforced in that way during that period. By 1900, Hitler's talents as an artist surfaced. He did well enough in school to be eligible for either the university pre paratory "gymnasium" or the technical/scientific Realschule. Because the latter had a course in drawing, Adolf accepted his father's decision to enroll him in the Realschule. He did not do well there. Adolf's father died in 1903 after suffering a pleural hemorrhage. Adolf himself suffered from lung infections, and he quit school at the age of 16, partially the result of ill health and partially the result of poor school work. In 1906, Adolf was permitted to visit Vienna, but he was unable to gain admission to a prestigious art school. His mother developed terminal breast cancer and was treated by Dr. Edward Bloch, a Jewish doctor who served the poor. After an operation and excruciatingly painful and expensive treatments with a dangerous drug, she died on December 21, 1907. Hitler spent six years in Vienna, living on a small legacy from his father and an orphan's pension. Virtually penniless by 1909, he wandered Vienna as a transient, sleeping in bars, flophouses, and shelters for th e homeless, including, ironically, those financed by Jewish philanthropists.

Heinz Marketing: SWOT PEST and Five Forces :: GCSE Business Coursework Essays

Executive Summary F.M.C.G. Company Heinz is the most global U.S. based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company ¡Ã‚ ¦s portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties. The Company was founded in 1869 by Henry J Heinz called Heinz and Noble Company. In the 1870s during the depression the company went into voluntary liquidation. The company was started up again in 1876 by Henrys relatives John and Frederick the company was called F & J Heinz. In 1888 Henry bought the company back, in 1905 Henry bought the first Heinz British factory. British made backed beans first came of the lines in 1928 and spaghetti followed in 1930. We analyse Heinz using S.W.O.T., P.E.S.T. and Porter ¡Ã‚ ¦s five forces. S.W.O.T. Analysis: Strengths; Brand names, Market Leader and Slogans and Advertising. Weaknesses; Mature product, Production cost, and other market leaders Opportunities; Market growth, Brand name and Consumer Feedback Threats; Competitors and Brand loyalty P.E.S.T Analysis: Political Factors; Law, employee legislation and Health and Safety regulations Economic Factors; National Economy and Labour market Social Factors; Attitudes and Health conscious, Lifestyle changes and Population Technological Factors; New product development, Information technology and Infrastructure Development. Porter ¡Ã‚ ¦s five forces: Threat of Entry, is high Threat of Buyers, buying power is low Power of Suppliers, is low Threat of Substitutes, is medium Competitive Rivalry, is medium to high Introduction We have carried out a study on the F.M.C.G Company Heinz. Heinz is the most global U.S based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company ¡Ã‚ ¦s portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties. In this study we analyses the company using a S.W.O.T analysis, P.E.S.T analysis and Porter ¡Ã‚ ¦s Five Forces. We also answered the following two questions; 1. Identify 5 characteristics that consumers look for in modern fast-moving consumer food goods. Compare the characteristics you identify with those identified by someone else in your class. 2. Working in a small group. Brainstorm a series of ideas for the future development of Heinz Spaghetti. Having identified the ideas, list them in order of viability.

Backstroke Swimming

Swimming backstroke the complete guide to getting your stroke perfect, along with faults their causes and how to Swimming backstroke/ introduction Swimming backstroke is the third fastest stroke competitively, originated from an old english style of swimming backstrokeand has developed over the years and has evolved into an alternating and more effective action. This action givesthe backstroke less resistance with a continuous propulsion.The speed of the backstroke is limited by the restrictiverange of movement of the shoulders as well as the ability/inability to use the power in the chest muscles to thebest desired effect by the roll of the body which will be discussed in more detail in the chapter about the upsweepof the arms. When swimming backstroke it is usually developed from a simple back paddle just kicking legs on the back, once this achieved then the backstroke swimmer can begin to develop the arms as long as the streamlined body position is maintained.Swimming backstroke c an be a first choice of stroke for the beginner because it free from the water and does not reallyrequire a breathing pattern so there are little or no difficulties. The only problem can occur is that some swimmersdo not like lying on their back due to fear of the water. Swimming backstroke/ body position When swimming backstroke the body should be in a flat and horizontal position (supine). The body should also be ina streamlined position. The head should be relaxed, with the water should be crossing the ears keeping steady andin line with the body.The eyes should be looking upwards and backwards keeping the chin close to the chest. Keep your shoulders just below the surface of the water but they will only become visible as your body rollsand your arms recover. Your hips are the lowest part of the body when swimming the backstroke. The practice ofletting the less able swimmers hips sink should be discouraged if you are teaching your child or yourself to swim backstroke Keep your le gs and toes close the surface with your toes breaking the surface of the water. Your body will roll on it'slongitudinal axis, you can roll up to about 60 degrees from the horizontal.This roll helps to assist so thatyou can place your hand in the best catch position so that you can have an effective underwater arm action which assists the over water arm recovery. The only part of the body not involved in this body roll is the head this should be perfectly still when swimming backstroke. Swimming backstroke/ leg action When you swim backstroke you will need a good, strong and efficient legs kick. The leg kick in backstroke is mainlyused for balance, it is not very likely that the leg kick will provide much propulsion.If you were a good leg kicker then you may get a little propulsion maybe 1-5 percent which could be used when the arms are not intheir propulsive phase. When one arm is above the head ready for entry and the other is by the side just finishedit's pull. You must remember t hat the although the legs do not contribute to propulsion they are still importantfor a good body position as well as balance for your strong sweeping actions made by your arms which is made outside the line of the body which will in effect will cause lateral deviation. So a good leg action willminimize lateral deviation (moving from side to side).Although the kicks are described as an upbeat and downbeat it is important that the kick does not necessarily take place in the vertical plane. Your hips move side to side along with the upper body as it rolls so the path of thekick is influenced at the time of the upbeat and downbeat. When swimming backstroke the legs action is alternating as well as continuous. Your legs will stay close togetherand the movement of each of your legs initiates from the hip and is observed as an upbeat and downbeat. Swimming backstroke/ Downbeat (recovery) Your leg will begin the downbeat close to the surface of the water and the leg is almost straight.When you begin thedownbeat your hip will press downwards and then will be followed by your upper leg your lower leg and your foot. The downbeat of each of your legs is called the recovery phase so this movement you will find should be relaxedand done without very much effort. When you get to the end of the downbeat that will be the lowest point and outside of your body range. The depth of this all depend on the size of your limbs. As a guide the leg will be at a point where the leg can be fully extended with your toes pointed. It will be apparent to the backstrokeswimmer that the flexibility of the your ankles is of importance.Swimming backstroke/ Upbeat (propulsion) The upbeat will begins as your hip begins to lift. Then your upper leg follows the hip and your knee will begin to bend your knee will bend will be about 90 to 120 degrees. Your lower leg will then press upwards with your shin andand the top of your foot. The pressure at this stage is a combination of upwards and backwards. Now your leg willaccelerate upwards and as you kick your leg to the surface this is when propulsion is achieved. When the toes breakthe surface the upbeat ends. Swimming backstroke/ arm actionWhen swimming backstroke you will find that the arms provide main propulsion. The arm action is continuous and alternating. There are four partsto the arms in backstroke which are the entry, catch, propulsive phase and recovery which I will discuss in moredetail. Swimming backstroke/ Entry When your hand enters the water your little finger enters first keeping it in line with your shoulder. Your palm facing outwards and then handshould sink to a depth of about 30 cms causing the minimum amount of drag. Make sure that your hand does sink a little because it help with your body roll.Your arm will also be fully extended As your hand will be placed in the water. Making sure it is donewithout any undue tension as well as making sure that you do not over reach. It is very important that the arm ente rs in line with the shoulder. An entry that is too close to the centre line or too wide will have a detrimental effect on your streamlining and propulsion. It is also very importantthat your little finger enters first by entering with the back of the hand will cause more resistance also you will not be able to sink your hand to the desired position as well as a tendency to pull with the little finger leading.Your hand will start to feel the pressure of the water ready for the sweeping and propulsive movement which will follow. Shortly afterwards your hand will be in the catch position. You will then rotate your hand downwards, as you press on the water your elbow will bend and your upper arm will rotate, givingyou a high elbow position that you need to enable the initial downward sweep to be performed effectively. When learning the backstroke you will find that the arms are the hardest part of the stroke and to develop the correct catch position and the downwards movement to the cat ch position.But practice makes perfect! Swimming backstroke/ Catch Your hand will now begin to give a backwards pressure on the water. This is so that your hand can make a purchase on the water and move your body forwards over the hand. Swimming backstroke/ downsweep Your elbow will now begin to bend and your hand will continue to sweep downwards slightly. As your hand begins the downsweep the pitch of your hand will be downwards as well as backwards. When you have finished the downsweep your elbow will be flexed to 90 degrees your hand will be in line with your shoulder. our elbow at this point will be pointing to the pool bottom and your finger tips should be facing outwards. You will change your hand pitchinto a backwards direction in the transition period, through to inwards and upwards, ready to begin your upsweep. Swimming backstroke/ Pitch of the hand It is important to realize that swimming backstroke you will continually alter the pitch of your hand throughout the sweeping actions. So that you get the best possible propulsion during the downsweep your hand should be pitched downwards, outwards, and slightly backwards.Swimming backstroke/ Upsweep Your hand will now sweep upwards towards the surface of the water keeping the elbow bent. The upsweep progresses from your shoulder line through to justabove the waist. It is of importance now that the roll is of great importance, to ensure that the sweeping propulsive can be effective. At the endof your upsweep your pitch is now altered to backwards then to downwards and then backwards. Swimming backstroke/ Final Downsweep When your hand sweeps downwards your elbow will straighten.The propulsive phase of the arm stroke is now completed with your arm extended below your hip. When you swim with the arms they are likened to a long letter ‘s' shape alongside your body in the water. Swimming backstroke/ Recovery Your body will roll after the final downsweep of your hand the recovery action of your arm begins . Your hand on which you are to recover will be below the level of your hip so it needs to be lifted through the water in a way which will cause you the minimum amount of resistance.You can achieve thisby rotating your hand inwards so the palm faces your thigh, your hand will then be able to cut through the water on its side. When you bring it up it should leave the water be thumb first. Once your arms have left the water your arms should come directly over your shoulder being an elevated positiondue to the body roll. When your thumb is your arms is gradually from your shoulder joint to place your hand in a little finger entry position as it passes yourhead on it's way down into the water.Make sure your arm is straight as wells relaxed during the recovery giving your arms an opportunity to recovery from thepropulsive phase. Make sure you do not overreach at this time. Swimming backstroke/ arm opposition When swimming backstroke the timing of the recovery and propulsive arm position is very important if you want to swim backstroke with good technique. As your recovering arm enters the water the propulsive arm should be sweeping down at the end of it's propulsive phase.The opposition of your arms helps with your body roll and your streamlining and it provides the most continuous application of propulsive force on the water. Swimming backstroke/ breathing When swimming backstroke breathing is not usually any problem because the head is free of the water and does not go into the water at any time. Breathing can take place at anytime during the stroke. Make sure that you take a regular pattern of breathing. The usual pattern of breathing isto take an in breath as one arm recovers and an out breath on the other arm recovery (in on one arm out on the other).Swimming backstroke/ co-ordination When swimming the backstroke there are two parts to co-ordination the timing the leg action with your arms as well as the arms with eachother. Swimming backstroke/ leg action tim ing The most common timing used is the six beat leg action this is complete by the time the cycle of the arms is complete. It is important that a strong balancing leg kick is used when swimming backstroke because as I mentioned before the arms are pitched outside the center line and the faster leg kick s used to maintain a streamline and horizontal position preventing lateral deviation (body moving side to side). The six beat action is the most commonly used a small minority of backstroke swimmers will use any other pattern. Swimming backstroke/ arm action timing When swimming backstroke your arms can be seen opposite each other but there is a period in this cycle when both arms are in the water at the same time. This is simply when one arm is moving towards the catch and the other is releasing the water and beginning the recovery.This is a slight overlap which ensures that your stroke doeskeep a continuous propulsion from your arms. Swimming backstroke/ faults, causes and correctio ns When you swim backstroke you will find you may have one or more faults, in this part of my page we will look at thefault that you may come across the reasons why and how you can improve and correct the fault. You may not realize youhave any kind of fault but it may be worth having a read in case you recognize something in your stroke which youmay not have realized is a fault.

Christianity vs. Mythology Essay

For many centuries, ancient Greek mythology has played an instrumental role in the development and foundation of all societies. The ancient myths formed through Greek Mythology has given meaning to the world people saw around them and helped answer perplexing questions such as, â€Å"Who made the world? How will it end? Who was the first man? Where do souls go after death?†. In fact, Greek mythology has provided meaning to people and the world around them in the same way Christianity and Judaism does. Greek mythology can relate to Christianity and Judaism such that they all were based off oral tradition, they have helped mankind develop a community that shares a common world view through moral way of life, and they all respond to our quest for wonder, the mystical and the unknown. Nonetheless, it is necessary to try and understand that both Ancient Greeks and Ancient Christians may have held similar beliefs about the world they were living in. In ancient Mythology, although there were no written texts that presented the several myths and stories such as the Christian Bible or the Hebrew Torah, the earliest Greek myths were part of an oral tradition. Ancient Greek myths, in their unknown beginnings, are believed to have been formed and passed on by oral tradition, meaning the myths originated from story-telling. The spread of Greek myths can relate to the early spread of Christianity and Judaism in the respect that the stories in the Bible and the Torah were stories about the sayings and acts of Jesus as told by story tellers long before they were ever recorded into a written text. Greek mythology, Christianity and Judaism are also similar such that they all teach a moral way of life and help mankind share a common world view. Almost all ancient Greek myths were constructed to teach some sort of lesson or moral, for example, in the story of Arachne. In the story, Arachne expressed extreme pride in her weaving skills; in Ancient Greece, having too much pride was considered a very unfavorable quality to acquire. Arachne believed her weaving abilities were far more superior than that of Athena’s, the goddess of weaving, so she challenged her to a weaving contest. In the end, Arachne’s skills did not even compare to Athena’s and Athena turned her into a spider. The story teaches that excessive pride and having a big ego is not considered acceptable if one wants to like a purely moral life. Like Greek mythology, Judaism and Christianity also strive to teach mankind how to live a fulfilling, moral life through the Ten Commandments. The Ten Commandments in Judaism and Christianity are a set of laws that God gave to the people of Israel that represent the main moral code of behavior every person should try to follow in order to live a spiritually pure and moral life. Finally, Greek mythology, Christianity and Judaism are similar because they all attempt to answer our perplexing questions and wonders about the world we live in. For instance, one similarity lies with the stories of creation; The story of Pandora’s Box in Greek mythology and the Book of Genesis in Judaism and Christianity. In the story of Pandora’s Box, Pandora was the first woman created and she was given a box by the Gods that she was told to never open. In the end, her curiosity overcame her, she opened the box and out came all the evils of the world. The story in the Book of Genesis is very similar- God created Adam and Eve and commanded them not to eat the fruit from the forbidden tree. Eventually, a serpent appeared to Eve and convinced her to eat the forbidden fruit. She persuaded her partner, Adam, to eat the fruit also and as a result, sin engulfed the world. The ancient Greeks and early Christians tried to find an explanation for the evil in the world, and both blame a woman for mankind’s downfall.

Production & Operations Management

Vidhya Shikshak Seva Mandal [pic] Government Registered INDIAN INSTITUTE OF MANAGEMENT RESEARCH AND TECHNOLOGY Government Recognized An ISO 9001: 2008 International B-School SUB: PRODUCTION & OPERATIONS MANAGEMENT Section –A Fill in the blanks 1. Production planning functions can be broadly identified as ______, _______ and _______. a) Estimating , routing , distribution b) Estimating, routing, scheduling c) Estimating, distribution, collection d) Distribution, collection, scheduling 2.For efficient process of order picking by personnel, communication plays a vital role in any Organization and the directives they need to have are ____, _____ and _______. a) Simple, clear and straight b) Straight, clear and easy c) Precise, timely and appropriate d) Accurate, timely and sufficient 3. The three major functions of any business organization are _______, _______ and ______. a) Coordinating, organizing, delegating b) Organizing, supervising, executing c) Controlling, manning, procur ing d) Operations, marketing, finance 4. Formulation of the strategy depends on the _________. ) Assessments of strengths, understanding of the weaknesses, the nature of external environment and the resilience of the internal environment. b) Understanding strategies, formulation of plans, utilization of resources, enabling opportunities c) Resilience of internal environment, resilience of external environment, understanding strategies, enabling opportunities d) Decision making abilities, strategizing the actions, preparation of master plan, resource planning 5. Match the following: P) Market analysis x) needs assessment Q) Competitive priorities y) design analysisR) Product design z) cost quality Which of the following is correct? a) P-X, Q-Y, R-Z b) P-X, Q-Z, R-Y c) P-Y, Q-Z, R-X d) P-Z, Q-Y, R-X 6. All operation systems are based on criteria of _____, ______ and _____. a) Output of product, specification of product and flow pattern b) Input of product, characteristics of product a nd prices c) Quality of services, operations and input of product d) decision making ability, input of product and output of product 7. Consider the following statements: P) Evaluation is done for the processes and quality assurance measures.Q) Sometimes suppliers are given total responsibility for design, procurement of materials, processing, Quality and deliveries as per schedules. Which of the following is correct? a) Both are true b) Both are false c) True and false respectively d) False and true respectively. 8. The method used mainly where transportation costs either for distribution of products or collection Of materials from different suppliers is the main criterion. a) Centre of gravity method b) Break even analysis c) Point rating method d) Factor rating method 9. PDCA stands for ________. a) Prepare, Develop, Control, Act ) Plan, Develop, Coordinate, Analyze c) Product, Development, Cost, Analyze d) Plan, Do, Check, Ac 10. Success of JIT depends upon a lot of ________ and _______. a) Preparation and committed implementation b) Teamwork and technology c) Cooperation and effort d) Information technology and planning 11. Write short notes on the following : (I) CPM Vs. pert technique (II) Total slack (III) Advantages of matrix organization (IV) Commission of projects 12. a. How would operations strategy for a service industry be different if any from that for a manufacturing industry? (It’s an example & explains) . What are the levels of aggregation in forecasting for a manufacturing organization? How should this hierarchy of forecasts be linked and used? 13. How would forecasting be useful for operations in a BPO (Business processes outsourcing) unit? What factors may be important for this industry? Discuss. 14. A good work study should be followed by good supervision for getting good results. Explain with an example. 15. What is job evaluation? Can it be alternatively used as job ranking? How does one ensure that job evaluation evaluates the j ob and not the man? Explain with examples? 6. What is the impact of technology on jobs? What are the similarities between job enlargement & job rotation? Discuss the importance of training in the content of job redesign? Explain with examples? 17. What is internet connectivity? How is it important in to days business would with respect to materials requirement planning & purchasing? Explain with examples? 18. Would a project management organization be different from an organization for regular manufacturing in what ways? Examples. 19. How project evaluation different from project appraisal? Explain with examples.

Jane Cazneau Essay

Hudson posits a Native American grandmother, although there is no solid evidence of this. Her first marriage apparently dissolved, but there is no divorce record. She may or may not have had an affair with Aaron Burr, an early mentor. Hudson’s most significant claim is that Jane Storm is the journalist who coined the phrase â€Å"manifest destiny† (pp. 60-62). Hudson argues that later historians have simply assumed that John O’Sullivan wrote the Democratic Review’s many unsigned editorials. But Hudson’s computer analysis (Appendix B) of O’Sullivan’s and Storm’s signed works shows that the grammatical errors in the famous editorial that first contained the phrase exhibit a much closer correlation with those commonly made by Storm than with those made by O’Sullivan. What is certain is that she migrated to pre-revolutionary Texas and speculated in land grants and immigration schemes. Writing under the pen name â€Å"Montgomery† (later, â€Å"Cora Montgomery†), Storm became a regular correspondent of Moses Y. Beach’s New York Sun. When war broke out, Storm accompanied Beach and his daughter on a covert peace mission to Mexico in late 1846. The Beach mission has long been clouded with uncertainty about its purposes and accomplishments, and so Storm’s role in it is similarly in doubt. Nonetheless, she was clearly an important element, as neither of the Beaches knew Spanish and President James K. Polk had a private interview with her after her return. After the war, Storm continued to favor U. S. xpansion into Latin America and the Caribbean, especially through annexation. Although Hudson maintains that Storm was not a strong proponent of â€Å"All Mexico† during the U. S. -Mexican War, some have credited her with leading the movement. She had contact with Cuban, Mexican, and Nicaraguan filibustering groups. She married diplomat Williams L. Cazneau in 1849 after a long acquaintance but still worked as a journalist for numerous publications, wrote about her travels, and r emained active in Democratic Party politics. She secured a diplomatic mission to the Dominican Republic for her husband and worked with him to gain U. S. access to Samana Bay. Jane Storm Cazneau died in a shipwreck during a storm at sea in 1878. Many questions about her activities and the extent of her influence remain unanswered. Barring the emergence of new documentary collections, Hudson’s biography is the most complete picture of her life we are likely to have. As such it is a useful addition to the literature on nineteenth-century U. S. expansionism.