A Case Study of Change Management from External Forces: Dell Computers

A Case Study of Change Management from External Forces: Dell Computers Two things characterize the business environment today; they are competition and change. Therefore, todays environment puts a premium on effective leadership. In fast- changing, team- oriented environment, managers need effective leadership skills so they can motivate knowledge workers, build self-managing teams, and lead transformation. In 1994, Dell was a struggling, the company ordered its components in advance and manufactured to inventory. Change was needed and was triggered by factors outside the company. The new business model that Dell implemented converted its operations to a build-to-order process, eliminated its inventories through a just-in-time system, and sold its products directly to consumers putting these new supply chain capabilities at the core of its strategy. Dell developed a supply chain mastery that went far beyond the simple pursuit of efficiency and asset productivity. However, the company had to make a series of very difficult strategic tradeoffs to bring its functional activities into alignment with its new business model. (Copacino, 1999). James Burns who wrote a book about called Leadership says changes like these require the guidance of transformational leaders who bring out change, innovation, and entrepreneurship. They are responsible for leading a corporate transformation that recognizes the need for revitalization, creates a new vision, and institutionalizes change. Transformational leaders inspire their followers to want to make the change and attempt to raise the needs of followers by promoting dramatic change in individuals, groups and organizations. Such leaders also encourage and obtain performance beyond expectation by formulating visions and then inspiring subordinates to pursue them. They focus on accomplishing the task at hand and maintaining good working relationship. It is common for the transformational leader to passionately communicate a future idealistic organization that can be shared. He or she uses visionary explanations to illustrate what the employee work group can accomplish in order to motiv ate the employees to achieve these organizational aims. Therefore, a transformational leader could make the company more successful by valuing its associates. One such example is Dell CEO Michael Dell who did it installing one of the worlds most sophisticated direct- sales operations; eliminating resellers markups and the need for large inventories, and keeping a viselike grip on cost. Dells mission statement is be the most successful computer company in the world at delivering the customer service experience in markets we serve. With their markets changing so fast Chairman Michael Dell had to constantly focus his companys and employees attention on the companys mission. He has been quoted saying that looking for value shifts in the companys mission companys customer base is the most important leadership responsibility. In other words, Michael Dell had to constantly monitor what Dells customers want in terms of value. He had to stay in close contact with customers, and make sure that everything Dell does, Dell is addressing the customer needs. How do you build such a company? For Dell computers, the answer meant using technology and information to blur the traditional boundaries in the value chain among suppliers, manufacturers, and the end users; it basically meant that there are no intermediaries like wholesalers or retailers to come between Dell and its customers and suppliers; thus, Dell can be much faster-moving company that it might otherwise be. For most computer companies, the manufacturing process is like a relay race; components come in from suppliers, these components are assembled into computers, and the computers are then handed off to be distributed through wholesalers and retailers to the ultimate customers. Dells system changed all that. Dell interacts with and sells to customers directly, so it eliminates the activities of the wholesalers and retailers in the traditional distribution chain. The current economical crises are having a tremendous impact on how companies do business. Even one of the worlds biggest computer companies, like Dell has experienced this recession and had to make critical and dangerous decisions of lowering down the cost of expenses and tightening their belts. Today, Dell Inc. is cutting costs to weather a soft PC sales market, and even founder and CEO Michael Dell is feeling the pinch. The company disclosed proxy information that showed his total compensation declined by more than $200,000 in the latest fiscal year, to $2.1 million. The decline came mainly in the value of option awards, which were higher the previous year. Michael Dell received $931,731 in salary, stock options the company valued at $16,766 and personal security services valued at $1.1 million. Because Dell Inc.s bonuses for senior executives are tied to company performance, Michael Dell did not receive a bonus in the latest year, just as he has not the past three years. (Ladendo rf, 2009). Meanwhile, to cut operational costs and to save funds, the company has shut down factories and outsourced hardware manufacturing. Also, the company has laid off 1,900 employees and shifted its European PC manufacturing operation from Ireland to Poland. Like many companies, Dell has also been looking down the road and plans on spending $70 billion on computer parts from China between 2007-2009. Thats a lot of cash, but this could also save the company in a recession when people do not have much money and want much cheaper computers. Dell also cut 10% in global jobs last year, and announced further job cuts at its Ireland sites earlier this year. But what I found most interesting is the acquisition of David Johnson the former top IBM Corp. in early June. Although IBM still is pursuing a lawsuit against Johnson, saying his move to Dell Inc. violated a noncompet agreement; recent court rulings have freed him to take an active role guiding Dells acquisition strategies. Johnsons hiring cou ld be a signal that Dell intends to buy other companies, a growth strategy it has used less often than many of its industry peers. CEO Michael Dell also is expected to talk about the companys growth prospects, both from existing operations and from any companies that it might buy. Analysts are split on whether Dell will try to do big, transformational deals that would change the makeup of the company, or smaller, less risky acquisitions. A.M. Toni Sacconaghi with Bernstein Research said he expects Dell to make smaller deals as it tries to bolster its corporate-oriented service and product offerings. He quoted Brian Gladden, Dells chief financial officer, as saying the company is unlikely to do big deals and that it viewed its $1.4 billion acquisition of EqualLogic last year as the sweet spot. EqualLogic, which sells data storage systems, is Dells largest acquisition to date. Sacconaghi concluded that for Dell, smaller deals make sense because no obvious transformational targets exist, the odds of successful integration of the acquired company are better with smaller deals, and large acquisitions could distract top executives from the their two-year campaign to turn the company around integration of the acquired company are better with smaller deals, and large acquisitions could distract top executives from the their two-year campaign to turn the company around. (Ladendorf, 2009). One Wall Street analysts who follows Dell Inc. say theyve been impressed by the companys ability to cut costs and generate cash flow in the face of a steep industry downturn. Forward-looking businesses are using IT to target unnecessary cost and complexity, Dell said. Dell Inc. will continue to tap into IT for innovation and efficiency, and doing so now Dell Inc. will set itself apart as the global economy inevitably improves Dell identified three keys to smart IT: Increased standardization and virtualization; Better resource management that reduces IT maintenance; Greener computing that not only reduces carbon emissions but saves on energy costs. Dell itself has reaped the benefits of such IT improvements: facility improvements and a global power-management initiative that switches off computers when not in use is saving the company about $3 million a year and reducing its carbon footprint by some 20,000 tones. (Greenbang, 2009). Today the Dell machine is firing on all cylinders. In addition to being a PC juggernaut, Dell is moving fast into the $10 billion network server business. In notebook PCs, Dell has become the sixth-largest seller in the $40 billion market. Now, Dell is working on ways to combine its PC knowhow with better networking service. Through a partnership with network equipment maker 3Com Corp., Dell is trying to slash the 60 to 90 days required to test computer and networking configurations to just two weeks. Instead of each running independent tests of the same gear, Dell will deliver to 3Com each new computer so that 3Com can test compatibility with its networking devices (Business week). Leading and organizational change can be treacherous; there are no silver bullets or single- shot method of changing organizations successfully. (Ashford University). Single shot rarely hit a challenging target. Usually, many issues need simultaneous attention and any single, small change will be absorbed by the prevailing culture and disappear the change may require the cooperation of dozens of managers and resistance may be considerable. However, whether the required change is simple or complex, technological or structural or the basic organizational change process remains basically the sameà ¢Ã¢â€š ¬Ã‚ ¦executives must ask themselves three basic questions. What are the forces acting upon them? What should we change? And how should we change it? According to Hesselbein and Cohen (1999), organizations that take the time to teach leadership are far ahead of the competition. By becoming familiar with the transformational leadership approach and combining the four Is, (idealized influence, inspirational motivation, intellectual stimulation, and individual consideration), managers should be able to handle the unforeseen change more effectively. Transformational leadership strategy must also make sense in terms of the business overall competitive strategy. Today, leaders have to be able to transform their company fast. Socio Economic Inequalities: Health Socio Economic Inequalities: Health Research on health inequalities is grounded in social epidemiology, which explains how peoples social circumstances affect their health (Graham, H 2007:5). Explanatory frameworks have been presented and theories proposed in order to explain the variations in health across social class (Asthana, S Halliday, J 2006:45). This essay will discuss and analyze the sociological theory necessary to understand social class inequalities in health within the UK. Implications for health policy and practice will also be discussed. Discussion: Socio-economic inequalities in health: demographic, mortality and morbidity information: Reports outlined since the 1980s the extent of which ill-health and death are unequally distributed among UK: The Black Report (1980), Health Divide (1988), The Acheson Report (1998), The Solid Facts, WHO (2003), The Marmot review (2010). These documents identified a social gradient in health: socio-economic status (SES) influences health, whereby higher position equates to better health (Caspi, A Poulton, R 2003). From here, sociology found a correlation between mortality against social position. Britton et al (1990), Rosato, M et al (1998), Reid, A Harding, S (2000a)(2000b) Asthana, S. et al (2004) Marmot Wilkinson, (2005) Barry Yuill, (2008) Health Survey for England (HSE) provide information on mortality and morbidity by social class: people in class I have longest life expectancy while people in Class IV have the shortest life span; mortality is greater in Wales, Scotland, N. Ireland and N. England than in S. England; same patterns appear for IHD, stroke and cancer mortality in between social classes, but is less evident for accidents and suicide; risk of developing chronic illness in adult life is high for people with low SES; childhood mortality is more prevalent in socially disadvantaged groups; Sociological theory: The cultural / behavioral explanation: In this argument primary responsibility for the differential between social position and health is placed within the individual, rather than the larger society {a culture of poverty approach}(Matcha, D.A 2003:90). Explanations focus on the way individuals from different social groups lead their lives (Clarke, A 2003:122). Smoking, alcohol, diet and exercise are chosen for detailed enquiry, as they are thought to be voluntary choices (Blaxter, M 1990:113). Social epidemiologists identified a hard and a soft version of cultural/behavioral explanation. Both versions start by observing that health-damaging behaviors are more prevalent among the poor than the socially disadvantaged (Asthana, S Halliday, J 2006). The hard version implies that behaviors are voluntary, the result of individual decisions (Blaxter, M 1990) thus, the fact that people adopt unhealthy behaviors is due to ignorance, recklessness or fatalism (Asthana, S Halliday, J 2006:26). The soft version suggests that rather that seeing health-related behaviors as a cause of health inequalities, they should be seen as outcome or consequences of differences in the material circumstances between socio-economic groups {behavior as a result of culture} (Asthana, S Halliday, J 2006:27). For example, in Britain smoking displays a clear class-gradient: the less advantage social class, the more likely is the individual will smoke (Bartley, M. 2004:65). Townsend, in 1995 shows that 70% of single parents on low income, social housing, manual occupations, with few educational qualifications, are regular smokers. Also, in 1998, The Office for National Statistics showed that levels of smoking for men were 12% for class I and 41% in class V. However, in sociological research focus exists on behavior rather than culture (Woodward et al, 1992; Lynch, Kaplan and Salonon, 1997b) because reckless behavior is not accepted as a definition of culture (Bartley, M. 2004:68). Bosma, Von Mheen and Mackenbach, (1999a) (cited in Bartley, M 2004:66) suggest a direct behavioral model in which people with low status and income are less endowed with intelligence and coping skills which make them unable to grasp the long-term health consequences of things that give them short-term pleasure (e.g. smoking, drinking, etc). Regarding education and behavior Blaxter, 1990; Gran, (1995), Hoeymans et al., 1996 (cited in Bartley, M. 2004) find that education is correlated with health behavior: educated people have a better understanding of health. They also make better use of preventive health measures such as contraception, screening services or immunization. For example, a survey published in 2007 by Health Survey for England (HSE) Healthy lifestyles: knowledge, attitudes and behavior 30% men and 24% women agreed with the statement I get confused over whats supposed to be healthy and what isnt(p. 108). Marmot et al (1981 ) that individuals from class V have high incidence of CHD due to diet being higher in sugar content than in fiber. National Food Survey (1985) shows that low-income groups purchase less vegetables, fruits or whole meal bred. Behavioral explanations view consumption patterns as a reflection of cultural differences in the way people live their lives. Lifestyles are thought to be shaped by traditional views and socially accepted patterns of behavior. The fact that low income may constrain food choice is ignored or rejected (Clarke, A 2001: 123) Critique and weaknesses of the cultural/ behavioral explanation The problem with this explanation is that it separates behavior from the social context in which it takes place and effectively blames the victim of health inequality for the poor health that they experience (Asthana, S Halliday, J 2006:26). Instead, individual decisionà ¢Ã¢â€š ¬Ã¢â‚¬Ëœmaking should be seen in the context of the social structure and of the constraints that impede the behaviors of people. In support to this, Dobson et al 1994(cited in Barry Yuill 2006) researched forty-eight households to observe food purchasing and attitudes toward eating. They found a pattern of life under constant economic restrictions. Also, in 1991, the national Childrens Homes survey on nutrition and poverty finds that 1 child in 10 and 1 adult in 5 skip meals because of costs. Thus, it is not people failing to practice good health habits but their choice is affected by limited funds (Barry Yuill 2006:108). Also, in an HSE survey (2007) 22% men and 20% women agree, it costs too much[to eat healthy] (p. 108). In 2010, The Marmot Review emphasized that insufficient funds to lead a healthy life is a significant cause of health inequalities (p. 29) Although health-damaging behaviors are more common among low groups, these groups also lack: adequate income, decent housing and secure employment. Therefore it is hard to separate behavioral explanation (Gatrell, C.A 2003: 113) from structural/material explanation (poor housing Ġº unhealthy life) and social selection explanation (poor health for low classĠº unhealthy life) Health policy response to inequalities in health linked to social class: Advocating healthy public policies is the most important strategy we can use to act on the determinants of health. (CPHA Action Statement on Health Promotion 1996) Up to date health policies include: The New NHS (1997); A First Class Service (1998); Choosing Health (2004); The Wanless Report (2004) Tackling Health Inequalities (2008); Darzi Report (2008); The Marmot Review (2010) The Marmot review: Policy objectives A-F:  · Give every child the best start in life  · Enable all children, young people and adults to maximize their capabilities and have control over their lives  · Create fair employment and good work for all  · Ensure a healthy standard living for all  · Create and develop healthy and sustainable places and communities  · Strengthen the role and impact of ill-health prevention. (UCL Research Department of Epidemiology and Public Health, 2010) Implications for health care practice: Important documents: Choosing health: making healthy choices easier (2004) and Health Challenge England (2006) people need convenience and choice in advice available to prevent ill health. Health care practice can contribute to reducing health inequalities through:  · Assessment / use of evidence: accurate assessment of peoples health promotion needs; linking evidence of practice outcomes to broader changes  · Strategy: population specific health care strategies; getting the promotion/prevention/treatment balance right  · Communication Collaboration: 1.collaboration with people: involving and engaging most excluded; 2.collaboration with MDT: assessing / implementing / evaluating / updating  · Training: improving training and professional development, particularly in relation to work with most disadvantaged  · Service development: being well informed about health inequality trends, impacts and intervention effectiveness  · Service access: reducing financial barriers to health care  · Resource allocation: making conscious, informed choices about priorities. (Wiseman, J 2007) (Choosing Health 2004) The time for action on health and health inequalities Health in the consumer society Children and young people starting on the right path Local communities leading for health Health as a way of life A health-promoting NHS Making it happen national and local delivery Consultation making it happen Assessment suitable assessment of local needs (collaborative therefore patient and public involvement / use of evidence) Strategy Communication appropriateness (methods and means) Service Needs (recruitment, training) Resources (access, materials, skills mix {MDT?, suitable tools and interventions) References: Asthana, S., Gibson, A., Moon, G., Brigham, P. and Dicker, J. (2004) The demographic and social class basis of inequality in self reported morbidity: an exploration using the Health Survey for England. Epidemiology and Community Health, 58, (4), 303-307 Blaxter, M. (1990) Health and Lifestyles, London: Tavistock Payne J, Coy J, Milner P, et al. Are deprivation indicators a proxy for morbidity? A comparison of the prevalence of arthritis, depression, dyspepsia, obesity and respiritory symptoms with unemployment rates and Jarman scores. J Public Health Med 1993;16:113-14. Dahlgren G Whitehead M (1991). Policies and Strategies to Promote Equity in Health. Stockholm: Institute for Future Studies.Davey Smith G, Hart C, Watt G, et al. Individual social class, area-based deprivation, cardiovascular disease risk factors and mortality: the Renfrew and Paisley study. J Epidemiol Community Health 1998;52:399-405. Drever F Whitehead M (1997). Health Inequalities. London: The Stationary Office. Graham, H (2007) Unequal lives: Health and Socioeconomic Inequalities, Open University Press, McGraw-Hill Education: England Graham H (2004a). Social determinants and their unequal distribution: clarifying policy understandings. Milbank Quarterly, 82, 101-24. Graham H (2004b). Closing the Gap: Strategies for Action to Tackle Health Inequalities. Presentation at the 1st Business Meeting of the EU Project Closing the Gap on 27/28 October 2004, Cologne. Lynch, J.W., G.A and Salonen, J.T (1997b) why do poor people behave poorly? Variations in adult health behaviors and psychosocial characteristics by stages of the socio-economic life course; Soc Sci Med 44, 809-19. Marmot M Wilkinson RG (2005). Social Determinants of Health. Oxford: Oxford University Press (2nd edition). Williams, A. Cooke, H. May, C (1998) Sociology, Nursing and Health, Elsevier Health Sciences: London Woodward, M., Shewry, M.C., Smith, W.C.S and Tunstall-Pedoe, H. (1992), Social status and coronary heart disease, Preventive medicine 21, 136-48. Mackenbach JP Bakker M (2002). Reducing Health Inequalities: a European Perspective. London: Routledge. Williams, A. Cooke, H. May, C (1998) Sociology, Nursing and Health, Elsevier Health Sciences: London Caspi, A Poulton, R Personality and the socioeconomic-health gradient, Oxford Journalls online, International Journall Of Epidemiology, vol. 32, number 6, pp. 975-977, accessed online on February 27th 2009, http://ije.oxfordjournals.org/cgi/content/full/32/6/975 The Marmot Review( 2010) UCL Research Department of Epidemiology and Public Health, accessed online February 29th 2010 http://www.ucl.ac.uk/gheg/marmotreview/FairSocietyHealthyLives Social Inequalities in Health. New Evidence and Policy Implications. J Siegrist and M Marmot (eds). Oxford University Press, 2006 Rickards L, Fox K and Roberts C (2004) Living in Britain: Results from the 2002 General Household Survey. London: The Stationery Office; Bambra C, Joyce K and Maryon-Davis A (2009) Task Group on priority public health conditions, final report. Submission to the Marmot Review http://www.ucl.ac.uk/gheg/marmotreview/consultation/Priority_public_health_conditions_summary Wiseman, J. Health Inequalities: Key Trends and Implications for Health Care, Presentation to Primary and Community Health, March 2n 2007

Shakespeares Sonnets :: William Shakespeare

There has been some dispute whether or not the sonnets are actually written by William Shakespeare, the strongest argument for this is the phrase "BY.OVR.EVERLIVING.POET.", in which some, the most notable being the entertainment lawyer and author Bertram Fields, argue that this would mean the author would be dead by 1609, while William Shakespeare lived until 1616.[1] The 154 poems were most likely written over a period of several years and published in the 1609 collection. These were all in sonnet form and previously unpublished, with the exception of poem number 138 and 144 which had been part of The Passionate Pilgrim, released in 1599. Sonnets 18-126 tell the story of young man and the poet's admiration and love for him, while 127-152 are addressed to the poet's mistress. In this essay we will look at sonnets 18, 116 and 130 and what they say about love, and see if they share similarities with each other.[2] Sonnet XVIII (18) Sonnet 18 speaks of love in its purest form; it is obvious that the author has great admiration for the person the sonnet is addressed to, giving the subject an almost god-like and eternal status. If we look at the two first lines: "Shall I compare thee to a summer's day? Thou art more lovely and more temperate:". It is clear that he cannot use a summer's day as a comparison, because the person is better than a summer's day. He goes on to explain how a summer's day is not perfect, saying that: "Rough winds do shake the darling buds of May" and "And summer's lease hath all to short a date". This is believed to mean that even a summer's day has its faults, in the start of summer there can be rough storms that distort the beauty of darling buds and summer does not last for ever. At the end of the sonnet there are some very important lines, which speak of eternal life and beauty: â€Å"But thy eternal summer shall not fade, Nor lose possession of that fair thou ow'st, nor shall death brag thou wander'st in his shade† This can be seen as a promise that he will never die and be forgotten, nor will he lose the beauty which he owns. The last line could be a biblical reference â€Å"Yea, though I walk through the valley of the shadow of death I will fear no evil: for thou art with me†[3], even though death has taken him, his beauty will glow like a beacon and light up any shade death may have cast upon him, thus giving eternal life.

The 4p Applied by Coca-Cola Company

Title: The 4P applied by the Coca- Cola Company. 1. 0 Company Overview Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed â€Å"excellent† by those who sampled it. Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage â€Å"Coca-Cola† as well as designing the trademarked, distinct script, still used today. Picture 1: Dr. John S.Pemberton Prior to his death in 1888, just two years after creating what was to become the world's number 1 selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr. Candler's leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles.Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system. 2. 0 Product Description Coca- Cola Company comes out with plenty of product variations from the years it is invented until now.The most popular product is the original version of Coca- Cola, this is the key products for Coca-Cola company. Besides that there is plenty others product developed by Coca-Cola Company based on the demand, here is the top Coca-Cola products sell all around the world: Name| Launched| Discontinued| Notes| Picture| Coca-Cola| 1886| Present| The original version of Coca-Cola. | | Caffeine-Free Coca-Cola| 1983| Present| The caffeine free version of Coca-Cola. | | Coca-Cola Cherry| 1985| Present| Was available in Canada starting in 1996.Called â€Å"Cherry Coca-Cola (Cherry Coke)† in North America until 2006. | | New Coke/†Coca-Cola II†| 1985| 2002| Was still available in Yap and American Samoa| | Coca-Cola with Lemon| 2001| 2005| Available in:Australia, American Samoa, Austria, Belgium, Brazil, China, Denmark, Federation of Bosnia and Herzegovina, Finland, France, Germany, Hong Kong, Iceland, Korea, Luxembourg, Macau, Malaysia, Mongolia, Netherlands, New Caledonia, New Zealand, Reunion, Singapore, Spain, Switzerland, Taiwan, Tunisia, United Kingdom, United States, and West Bank-Gaza. | Coca-Cola Vanilla| 2002; 2007| Present| Available in: Austria, Australia, China, Finland, Germ any, Hong Kong, New Zealand, Malaysia, Sweden, United Kingdom and United States. It was reintroduced in June 2007 by popular demand. | | Coca-Cola with Lime| 2005| Present| Available in Belgium, Netherlands, Singapore, Canada, the United Kingdom, and the United States. | Coca-Cola Raspberry| 2006| Middle of 2007| Was replaced by Vanilla Coke in June 2007| | Coca-Cola Blak| 2006| Beginning of 2008| Only available in the United States, France, Canada, Czech Republic, Bosnia and Herzegovina, Bulgaria and Lithuania| | Coca-Cola Citra| 2006| Present| Only available in Bosnia and Herzegovina, New Zealand and Japan. | | Coca-Cola Orange| 2007| Present| Was available in the United Kingdom and Gibraltar for a limited time. In Germany, Austria and Switzerland it's sold under the label Mezzo Mix.Currently available in Coca-Cola Freestyle fountain outlets in the United States since 2009. | | Beside of products variation, every Coca-Cola products must come with their official logo. The famous Co ca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising.His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs. Picture 2: Coca-Cola official logo. 3. 0 Pricing Strategies At United State, pricing strategies is the major factor contributing to the growth of the company in order to keep Coca-Cola as the leading brand for carbonated soft drinks. In November 2009, due to a dispute over wholesale prices of Coca-Cola products, Costco stopped restocking its shelves with Coke and Diet Coke.However, some Costco locations (suc h as the ones in Tucson, Arizona), sell imported Coca-Cola from Mexico. Coca-Cola introduced the 7. 5-ounce mini-can in 2009, and on September 22, 2011, the company announced price reductions, asking retailers to sell eight-packs for $2. 99. That same day, Coca-Cola announced the 12. 5-ounce bottle, to sell for 89 cents. A 16-ounce bottle has sold well at 99 cents since being re-introduced, but the price was going up to $1. 19. In 2012, Coca-Cola would resume business in Myanmar after 60 years of absence due to U.S. -imposed investment sanctions against the country. Coca-Cola with its partners is to invest USD 5 billion in its operations in India by 2020. In Malaysia Coca-cola products come with 3 sizes. It can be bought as low as RM 1. 70 per can (325ml), for 500ml bottles it can be bought at RM 2. 50 average, and for the 1. 5L bottle the price is between RM 3. 50 – 4. 00. 4. 0 Promotional Element Used. The first marketing efforts in Coca-Cola history were executed through c oupons promoting free samples of the beverage.Considered an innovative tactic back in 1887, couponing was followed by newspaper advertising and the distribution of promotional items bearing the Coca-Cola script to participating pharmacies. Coca-Cola's advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red-and-white suit. Although the company did start using the red-and-white Santa image in the 1930s, with its winter advertising campaigns illustrated by Haddon Sundblom, the motif was lready common. Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: White Rock Beverages used Santa in advertisements for its ginger ale in 1923, after first using him to sell mineral water in 1915. Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring the young Bostonian actress Hilda Clark as its spokeswoman. 4. 1 Holiday campaigns The â€Å"Holidays are coming! advertisement features a train of red delivery trucks, emblazoned with the Coca-Cola name and decorated with Christmas lights, driving through a snowy landscape and causing everything that they pass to light up and people to watch as they pass through. The advertisement fell into disuse in 2001, as the Coca-Cola Company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia.In 2007, the company brought back the campaign, according to the company many consumers telephoned its information centre saying that they considered it to mark the beginning of Christmas. The advertisement was created by U. S. advertising agency Doner, and has been part of the company's global advertising campaign for many years. 4. 2 Sports sponsorship C oca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since.This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say â€Å"Now they know whose game they're playing†. Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organised by FIFA.One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997, was called â€Å"FIFA  Ã¢â‚¬â€ Coca Cola Cup†. In addition, Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida. 4. 3 In mass media Fast forward to the 1970s when Coca-Cola's advertising started to reflect a brand connected with fun, friends and good times.Many fondly remember the 1971 Hilltop Singers performing â€Å"I'd Like to Buy the World a Coke†, or the 1979 â€Å"Have a Coke and a Smile† commercial featuring a young fan giving Pittsburgh Steeler, â€Å"Mean Joe Greene†, a refreshing bottle of Coca-Cola. You can enjoy these and many more advertising campaigns from around the world in the â€Å"Perfect Pauses Theatre† at the World of Coca-Cola. Coca-Cola has been prominently featured in countless films and television programs.Since its creation, it remains as one of the most important elements of the popular culture. It was a major plot element in films such as One, Two, Three, The Coca-Cola Kid, and The Gods Must Be Crazy among many others. It provides a setting for comical corporate shenanigans in the novel Syrup by Maxx Barry. And in music, in The Beatles' song, â€Å"Come Together†, the lyrics said, â€Å"He shoot Coca-Cola, he say†¦ â€Å". The Beach Boys also referenced Coca-Cola in their 1964 song â€Å"All Summer Long† (i. e. ‘Member when you spilled Coke all over your blouse? Also, the best selling artist of all time and worldwide cultural icon, Elvis Presley, promoted Coca-Cola during his last tour of 1977. The Coca-Cola Company used Elvis' image to promote the product. For example, the company used a song performed by Presley, A Little Less Conversation, in a Japanese Coca-Cola commercial. 5. 0 Place and The Products / Service Are Delivered To Customer. Coca-Cola as the number 1 carbonated soft drinks throughout all the nations, this soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea.Example like Malaysia, Coca-Cola products can be purchased at all 7 Eleven stores throughout this country 24hours per day. To make these products consistently at market, Coca-Cola Company come with idea to setup factory at the selected country for produce their products, called as franchised production model. The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas.The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. The Coca-Cola Company owns minority shares in some of its largest franchises, such as Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company and Coca-Cola FEMSA, but fully independent bottlers produce al most half of the volume sold in the world.Independent bottlers are allowed to sweeten the drink according to local tastes. The bottling plant in Skopje, Macedonia, received the 2009 award for â€Å"Best Bottling Company†. 6. 0 Conclusion. Coca-Cola has been criticized for alleged adverse health effects, its aggressive marketing to children, exploitative labour practices, high levels of pesticides in its products, building plants in Nazi Germany which employed slave labour, environmental destruction, monopolistic business practices, and hiring paramilitary units to murder trade union leaders.In October 2009, in an effort to improve their image, Coca-Cola partnered with the American Academy of Family Physicians, providing a $500,000 grant to help promote healthy-lifestyle education; the partnership spawned sharp criticism of both Coca-Cola and the AAFP by physicians and nutritionists. Even though have been criticized by media, nutritionists, doctors and many parties, actually C oca-Cola Company are contributing to the growth of the country that they put their factory.As the giant player in carbonated soft drinks, Coca-Cola Company have build up their strong marketing strategies for many decades and they learned from past experience that make what they as today. Besides that the implementation of the 4P highlighted in this discussion is the key factor that makes them bigger, stronger and relevance all this time. In my opinion if anyone wants to setup a company for any industries, Coca-Cola Company experience, discipline and marketing strategies can be the best example to become a successful player in any businesses you entered.

Essay on Models of Criminal Justice Exploring the...

Introduction There are three theories or models of criminal justice. The first one is the retributive theory while the second is the rehabilitative theory and the last is the restorative theory. The first basically concerns itself with the punishment of people by putting them in boot camps , in order to deter their ways. Such instills discipline and fear , which in turn reduces crime. The second one believes that working with these people change their ways reduce crime (The U .S . Penal System :Restorative and /or Retributive Justice . The third one aims to reintroduce and re-incorporate the persons back into the community after retribution or rehabilitation . The first one is optimistic and believes that people are innately good†¦show more content†¦Background Parole in Americas criminal system is one of todays most hotly debated topics in the criminal justice field is whether or not individual states should abandon the parole system. Basically parole is a release from con finement after serving part of the sentence: conditional release from prison under supervision of a parole officer who has the authority to recommend a return to prison if the conditions of parole are violated. It is only in the last 30 years that community corrections have become a substantial part of the correctional system. (The procedure known as â€Å"parole† in the criminal justice system has been in practice in the United States since the late 1800’s when it was begun in a reformatory in Elmira, New York. The ground work for probation was laid in 1830 with the use of release on recognizance . Probation began to emerge in 1841 with the volunteer efforts of John Augustus . He recommended to judges that certain offenders be released under his supervision. ) In recent years, the push for alternatives to incarceration has, in large part, been in response to rapidly increasing prison populations in Canada and the United States. 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