Metamorphosis of Tata Steel -the Challenges of Change...

METAMORPHOSIS OF TATA STEEL -THE CHALLENGES OF CHANGE MANAGEMENT There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. — Niccolo Machiavelli The Prince (1532) In times of rapid change, experience could be your worst enemy. — J. Paul Getty INTRODUCTION 1. Tata Steel is the largest steel company of the country and at present stands as the 10th largest steel firm in the world. The company with its headquarters in Jamshedpur operates in 20 countries with a presence in about 50 countries across the world. The past few years has seen Tata Steel growing from strength to strength through the path of†¦show more content†¦It is essential to keep this as the backdrop to discuss the change management at Tata Steel, to assimilate the entire process and appreciate why it is rated as one of the most difficult change brought in the history of any industry in the country. WINDS OF CHANGE-THE INESCAPABLE ROUTE The Necessity 6. The Indian trade, industry and economy had been stagnating in the years preceding 1991 due to Govt regulating the industry, and state protection policies of licensing, high tariffs and administered prices. These protectionist policies made our industries complacent and curtailed the competitive spirit of the firms, making them inefficient in the intensely competitive global market. The state of Indian economy was in such doldrums that there was a necessity for the Indian Govt to implement drastic fiscal policies and a controlled deregulation. 7. The Economic Turnaround of 1991. The state of the Indian economy made the govt realise that they could no more remain isolated from the world economy, and therefore, brought in economic liberalisation and free economy. Deregulation, free flow of goods within and outside the country and encouragement of foreign technology became the order of the day. The new policies brought in a fierce competition, which epitomised the age old dictum of ‘survival of the fittest’. Many firms were forced to close shop because of obsolescence of their product or technology and lack of skills toShow MoreRelatedVodafone Case Study3346 Words   |  14 PagesMarketing Management Term Paper: Vodafone’s Advertising Strategy In India Submitted To: Written By: Mr. Vivek Singh Tomar avani kukreja (Vodafone Essar Ltd.) India â€Å"Zoozoo†ed The Background: The Indian telecom scenario had changed ever since the Union government of India changed its strategy on the presence of private sector in the Telecom sector. As a result Vodafone entered India in the year 2005, by acquiring a stake of 10% in Bharti Televentures which laterRead MoreBiography of Kishore Biyani11159 Words   |  45 PagesIndigenous Management System A Report on The biographical analysis of KISHORE BIYANI In the partial fulfillment of the degree of Master’s Of Business Administration (2012-13) Banasthali University Jaipur Campus Submitted by: MBA-IInd SEM 8116 8161 8182 8190 INDEX Sr. No. | Particulars | Page no. | 1. | History | 4 | 2. | Why did you choose that personality? | 5 | 3. | Dream of the Leader | 6 | 4. | SWOT Analysis | 7 | 5. | Stage of Business | 8-10 | 6Read MoreA Study on Customer Preference in Retail Store- Adani Store28361 Words   |  114 Pagesfrom the readers of this project. Dhaval Pandya Mayur Karavadara CERTIFICATE This is to certify that Mr. Dhaval Pandya and Mr. Mayur Karavada, the students of M.B.A. 2nd Year of S.K.Patel Institute of Management Computer studies, Gandhinagar have completed their grand project titled as â€Å"A STUDY OF CONSUMER PFERENCE IN GARMENT IN ADANI HYPERMARKET AT AHEMDABAD† in the year 2005-2006 in partial fulfillment of Gujarat University requirement for the awardRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCover Designer: Wanda Espana OB Poll Graphics: Electra Graphics Cover Art: honey comb and a bee working / Shutterstock / LilKar Sr. Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management: Christian Holdener, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Courier/Kendalville Text Font: 10.5/12 ITC New Baskerville Std Credits and acknowledgments borrowed